Interpret Trends. Strengthen Partnerships. Discover Opportunity.
Help power your growth with extensive data sets sourced directly from data sponsors. Growth Dynamics is designed to help answer key product demand questions to better anticipate product trends. Built on more than a decade of asset and sales information from 900+ broker dealers and RIAs, this web-based solution provides the data needed to help construct and execute data-driven strategies to effectively help grow business and manage risk - while optimizing strategic relationships.
Innovative Analytics,
Actionable Insights
The Growth Dynamics' team of sales and product professionals leverages data as a strategic asset to help inform your distribution strategy of mutual funds, ETFs, SMAs, alternatives and annuities.
Don't just follow the trends, lead them. Growth Dynamics' unique sources of packaged product data support sales, marketing, strategy, finance and product management teams to better understand demand and the competitive landscape, and to uncover opportunities.
- Platform Transparency: Leverage platform-level detail to tailor your sales strategies for wholesalers and national accounts.
- Assess Performance Opportunity: Identify, track, and assess competitors’ product performance and generate a better understanding of your product’s relative competitive strength across multiple metrics.
- Branch & Financial Advisor Analytics: Sharpen your engagement with key financial firms and advisors.
- Thought Leadership and Research: A strategic view of product wrapper and category trends to better understand industry themes and growth opportunities.
Solutions
Our Insights
Analysis | ETFs
Mutual funds, exchange-traded funds (ETFs), and separately managed accounts (SMAs) all saw net sales grow in Q1 2024.
Macro and Investing | Artificial Intelligence
Speculation on the influence of Artificial intelligence (AI) pervades every corner today. Few industries seem untethered from its potential impact, likewise global productivity. BNY Mellon’s Global Economic and Investment Analysis (GEIA) team outlines its view on the economic implications of the new technology wave.
Analysis | ETFs
BNY Mellon Growth Dynamics data shows flow trends to U.S. equity ETFs in the second half of 2023 began to shift, leading to the highest U.S. equity flows in Q4 2023 since the end of 2021.
Macro and Investing | Consumer Spending
2023 was a year of high inflation, interest rate increases and an ongoing cost-of-living crisis. Discover more with BNY Mellon Investment Management's wallet watch.
Our Solutions
Data Vault
Open, cloud-native, and flexible, Data Vault can help you rapidly collect, connect, store, govern and distribute data across your organization.